Think of a Facebook Business Manager like a bank. If you’ve been managing your business’s Facebook page through your personal account you may not only be jeopardizing your privacy and blurring the lines between work and play, you could also be limiting the tools available to your business. Why Should You Use Facebook Business Managerįor the sake of your business and your personal life, you need some work/life separation. So Much More : Though the above are the main elements, FB Business Manager can also be used for app management, WhatsApp accounts, CRM Integration and more.Pixels : These are the little snippets of code that can track the interactions between social media and your website.Catalogs : Here you can manage the catalogs for your Facebook and Instagram stores, a vital part of social ecommerce.Instagram Accounts: Though you can’t publish posts here, you can connect your Instagram account to all your other social assets.Ad Accounts: If you want to run paid social media ads on Facebook and Instagram, this is where you’ll find the creative studio, audience targeting, and reporting.If you have multiple business pages–say you have multiple locations for a store–you can manage them all here. Facebook Pages : No need to limit it to just one.Here’s a list of all the business assets that can be controlled through your FB Business Manager. What Can You Control with Business Manager?Įven though Facebook Business Manager is owned and operated by Facebook, it isn’t limited to managing just your Facebook page. Only you as a business owner, your trusted employees, and any approved agencies or business partners have access to Business Manager. Think of it like the back end of your website. In short, Facebook Business Manager is a tool that allows you to manage and share access to different aspects of your business’ social media presence on Facebook and Instagram. Facebook Business Manager is one of these adaptations. Platforms are continuing to adapt to service businesses better and separate the worlds of personal and professional social media. Just like your brand kit, your email list, or your website, your social media is an important way for you to market to your audiences and deserves the same professional attention. Without writing too much of a manifesto, we want to encourage you to treat your business’ social media accounts as valuable assets that need professional management. You can make or connect with friends, give them live updates through your feed, and chat with them from anywhere in the world.īut social media is also a key tool for businesses to reach and connect with their current and potential customers. Social media is exactly what it sounds like, a form of digital media whose purpose is primarily to help people connect online. Treating Your Social Media as a Business Asset Not ringing a bell? Don’t worry, we’ll explain what it is, why you should use it, and how to get all your social media ducks in a row. If that’s the case, you may have heard of Facebook Business Manager. Whether you sell products, market services, fundraise as a nonprofit, or just want to spread the word about your blog, you probably have social media accounts for your company. Granting Access to Your Facebook Business ManagerĪdding Employees and Admins to Your Account How to Access or Setup Your Business Manager Account What Can You Control With Business Manager? Refer to the table of contents below to skip straight to the section that’s right for your stage in the process! Depending on your business’s prior experience with Facebook and its tools, you may not need to read the entire post. In this post we'll give you a crash course in everything you need to know about setting up and organizing your Business Manager account for success.įacebook doesn’t always make things easy for business owners, so we’ve done our best to create an exhaustive (but not exhausting!) guide to creating or accessing an account. If you're looking to reach more of your ideal customers on Facebook, then you'll need to understand how to use Facebook Business Manager and prepare to run Facebook Ads.
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